Promoting Your Elottery Website
Both elottery players and elottery affiliates receive their own affiliate website when being in one of our syndicates. You can see an example here. The affiliate website is more comprehensive than a players website because it is for individuals who want to have their own work from home business. It includes amongst other things a geneaology program and group email facility to keep in contact with personally introduced members and a host of tools such as banners,squeeze pages with valuable information to help you promote your business. All good affiliate programs will have their own marketing tools for you to use.
Seasoned Internet marketers will already know the benefits of having their own personal website in addition to the one supplied by affiliate marketing companies. But for those of you who don’t I will share my experiences of why I believe you will get better results.
Most affiliate marketing companies do an extremely professional job of supplying a well designed, fully comprehensive and easy to navigate website of that there is no doubt. However with only a few exceptions most do not give a way to personalise your website.
That means that your affiliate site looks exactly the same as thousands of others, and except by extremely good fortune will not allow your website to rank well on search engines such as Google, Yahoo and MSN amongst others, which could supply a whole lot of free traffic to your website, and we all need traffic to our websites if we are to continue to find new customers to grow our businesses.
You can still promote your company supplied affiliate website by word of mouth,online advertising, banner ads and pay per click but we won’t go into that right now. You could use what is commonly referred to as a squeeze page, and whilst I don’t consider them the best option they are certainly a step in the right direction, and if done correctly will certainly add customers/members to your affiliate business.
So why exactlly do you need an additional website?
If you take a look at any website via your browser and then goto view source you will see the text that makes up your webpage. It may look quite daunting at first glance , but you can see near the top of the page three important html tags.
<title> Keyword goes here </title>
<meta NAME="Keywords" Content="keyword sgo here">
<meta NAME="Description" Content="content description goes here">
You must be able to alter these meta tags along with body content if you are to have any chance at all of getting your website in a good position. This is by no means all that needs to be done, only to show you that you need to be able to change your personalised website to stand out from the rest.
Now here is an example with text inserted.
<title>Euromillions Lottery | Euromillions Results | UK Lotto</title>
<meta NAME=“Keywords” Content=“Euromillions Lottery, Euromillions Lottery Results”>
<meta NAME=“Description” Content=“Play the Euromillions lottery or the UK lotto with elottery”>
In this example keywords relating to the market I am promoting have been inserted, you would introduce keywords relating to your chosen market after you have done some keyword research( We’ll cover this at a later date)
In the body content you should see other important tags such as
<h1> </h1>
This is where you would include your keyword phrase and would differ on each page of your site. In our example we could use <h1> Euromillions Lottery</h1>
If you check any number of websites you will see many where they omitted these tags altogether, and if they are in your niche market and ranked well, you should all other things being equal, be able to rank above them.
Generally when you get a company affiliate website you are unable to change meta tags and content, but if you want to take the first step towards ranking then you need to change these and the way to do that is by having your own personalised website.
These are just the first initial steps towards optimising your site and just a part of what is required, but by doing this you put yourself ahead of thousands of others that have not bothered.
What’s needed?
To start, the first three things you will need…………
- A domain name (These are cheap)
- Hosting (Somewhere to store your website information)
- Software to build your site (Plenty of choice, some software is free)
Go and do your own research, check out domain names that may be appropriate for your niche market. Find a couple of different hosting companies, see what they are offering and of course prices.
I will cover these steps in more detail in the next post.
