Finding Alternative Keywords

How do you find out what the best keywords are for your niche, and what do you do when you find that your most popular keywords are being used by thousands of your competitors? As an example in my case for promoting the elottery syndicate Euromillions or the UK Lotto could be considered two of the more popular words, but may not necessarily be the best keywords to target.

You need to  think outside the box!

A quick an easy way to get a rough idea of the competition for your niche is by checking out the following:

• Seobook
• Traffic Estimator
• Trends
• Insights
• Sktools

If you are using Mozilla Firefox you will have access to these from the toolbar. These are free to use and will give you an approximation of the competition for your keyword phrases. I use a combination of these to get a rough idea to see whether the market I wish to enter is viable before moving onto to more indepth research.

We are looking for keywords that have sufficient searches to make it worthwhile, whilst not having an enormous amount of competition so as  to make it near to impossible to obtain a top ten ranking

Wordtracker is another alternative and is by subscription, a great way of finding niche markets. One of the best ways to  Find the Best Keywords for Your Business and Drive More Traffic to Your Website. You can try the full packgage for 7 days for free so you can give it a whirl to see how it works for you.

Keyword Generation Software

In my armoury of tools at my disposal I have  Keyword Elite: This helps  generate 1000s of keywords in seconds, and if your looking to do some pay per click advertsing allows you to find extremely profitable, high paying Adsense keywords. It analyzes your PPC competition to find exactly which keywords are making them the most money, as well as which ones are losing them money. You can get a quick glance at how competitive a market is in terms of organic search engine listings, as well as PPC listings.

There are some really good videos explaining the process, and that have some extremely informative information on what you should be looking to achieve. They are well worth a look  at even if you don’t intend to go ahead at this time.

If you are an eBay affiliate there is a quick way to see what products are selling and the average price they are going for. You can go to Terapeak then do some keyword research and if the odds are looking good then you can enter your niche market.

Happy hunting……..

A £25,000,000 Euromillions Rollover

The Euromillions draw did not produce a jackpot winner this week. That means there will be another Euromillions lottery Rollover for Friday 30th January with an estimated Jackpot of £25,000,000.

The numbers drawn this week were 32-33-36-40-49 and the two lucky star numbers were 2 and 8.

On Friday 23rd January our elottery members won a total of 6084 cash prizes

With an elottery ‘Euro’ Syndicate you get…

• 36 single-line draw entries
• 2 less numbers to match for a win
• 3,600% increase in  jackpot chances

You don’t just have to dream of being a lucky Euromillions Lottery winner, but make sure you’re in the draw,  otherwise how will your dream come true?  Play Euromillions Online

Here are Wednesdays UK Lotto results

One jackpot winner this week picks up £2,666,112 by matching 6 main balls.

The lucky numbers were  3 – 25 -28 – 29 -32- 45  and the Bonus Ball 48

Here is an example of the UK Lotto payouts playing on your own and playing in our lottery syndicate. You can see from the example that it massively improves your chances of winning, and of of course it is not the only benefit of a UK Lottery syndicate membership. There’s also the sheer SIMPLICITY and CONVENIENCE

Click here to play the UK or Euromillions

Using Squeeze Pages

One of the things that hasn’t been discussed yet is the use of squeeze pages. For the uninitiated squeeze pages are a simple method of capturing a visitors details and or directing them to a main affiliate website. The elottery has already included these in the back office of the affiliate site. You can design your own, or purchase one from a variety of sources that suits your needs.

A lot easier to setup then a full on website but requires a different marketing approach. As a single page on it’s own with virtually zero content it will usually not rank well if at all. One of the advantages of using a squeeze page instead of the website supplied by your affiliate company is that you can alter the html. ie. meta tags, and add background content which doesn’t show to visitors but is picked up by search engines.

Exceptions To The Rule

There are always exceptions to the rule, as I have had Squeeze pages show up on the first page of Google. It depends on the size of your niche market and the competition. It’s easy to rank well for a term that no one is searching for. You are looking for keyword phrases that have  a lot of searches with minimum competition. In the main go for multiple keyword phrases. In this example instead of just using  Euromillions, use a combination, say Euromillions Lottery, Euromillions Results or even a three or four word combination i.e  Euromillions Lottery Results. Apply the same  method to your niche market. The longer the keyword phrase within reason the more likely the person searching is serious about purchasing  a product or service from you.

Promoting a squeeze page can be done through a mailing list, pay per click advertising, banner ads, off line ads, classified ads, directories, article directories and word of mouth. Do a little each day and after a while you will begin to see the results.

Here a  couple of squeeze pages supplied by elottery, one promoting the Euromillions the other the UK Lotto.

They are both working squeeze pages that can be promoted but this is not the best way to use them. If you click on the images you can see that the url is the affiliate url supplied by the company.

The better way is to set them up as previously mentioned,  on your own hosting account with your own domain name so that you can change the meta tags, add your own niche keywords and optimise them accordingly.

If you know a little about html already you can design your own, and by adding  a few graphics will make it look a bit more professional.

Next time I will be discussing how to find alternative keywords when the competition is too large on your popular ones.

Euromillions Lottery Result

One lucky winner picked up the Euromillions lottery jackpot of £13,554,000.

The Euromillions numbers were  3 - 17 - 22 - 49 - 50 - 3 - 6.  Next Friday’s jackpot is an estimated £13,000,000.  This week over 6000 of our elottery members picked up a cash prize, you could join them.

UK Lotto Jackpot

More excitement today Saturday 17th January with the UK Lotto and an estimated jackpot of £7,500,000. If you haven’t been fortunate to pick up a money prize this week check out our 4-minute elottery Movie to discover how we massively i‘ncrease your chances of winning all that cash….

Grab A Grand Free Entry

Whilst you’re here why not enter our Grab A Grand competition. Free entry, just match all five numbers from the next  Saturday or Wednesday draw and YOU WIN £1000.00

UK Lotto Rollover

There were no winners of  the UK Lotto Jackpot on Wednesday, so there is an estimated £7,500,00 up for grabs this coming Saturday 17th January. This will make for an exciting weekend, with  the Euromillions having an estimated £13,000,000 on Friday as well . Both lotteries pay these prizes tax free and in cash.

The UK Lotto numbers drawn on Wednesday were 3-18-28-37-39-42-40.

elottery Syndicate

Playing in a syndicate allows players to pool their lottery entries, giving them a greater chance of sharing money from a lottery. Camelot, operators of the UK National Lottery, say 1 in 4 jackpots are won by syndicates

When playing the UK Lotto with e-lottery, you will be automatically placed into a syndicate of 49 members for both draws (Wednesday and Saturday) each week.

Play UK Lotto, eighty eight lines in our syndicate for just £5.00. Why play any other way?

Marketing  Our Affiliate Programs

Now that we have our personal affiliate website uploaded to our hosting space we need to make sure that it is visible to our potential customers. At the moment our site is just sitting there. We have to start marketing our affiliate programs, and do some work to get it indexed by the search engines if we are to have any chance of making money in affiliate marketing.

Once I have built my own sites,  I have around seventy at the moment, I submit them to the major search engines. There are thousands out there but the main ones I use are, which account for most of the traffic coming to my sites.

• Google USA
• Google UK
• Yahoo
• MSN
• Alexa

You are at liberty to add your domain to as many search engines as possible but I find the ones above account for most of the traffic. I have hot linked to the submission pages so you can go directly to them. There are several companies that offer a submission service for a price, personally I would recommend you do it manually, it doesn’t take long.

Moving Along…..

It also helps to get backlinks to your website from other sites that are offering services that complement your own. There are plenty of companies that offer software and services for obtaining backlinks. I have used many over the years. Including but not limited to :-

• WSN (Stand alone software)
• Arelis (Stand alone software)
• Links Manager (Monthly Subscription, first 30 days free)

Also software programs that incorporate a link program such as XsitePro, and SEO Elite which also carries out a number of other useful functions. If you do a little searching you will find there are numerous articles and opinions on linking, this can be confusing to say the least. Backlinks from reputable sites will do no harm at all, just don’t try to fool the system. So called Blackhat systems may work in the short term but eventually will fail and all your hard work could be for nothing.

If funds are low and you have the time you can manage the links manually yourself, but after a while you will find that it can become an extremely boring  process. Nevertheless adding just a few links over a period of time will increase the amount of traffic coming to your site.

The saying is that Content is King, so we need sufficient articles/text to build a good website. If you can generate your own that’s the best route to take, if not you can choose to use other people’s articles, the criteria here is that you would normally have to retain a link back to the authors site. The alternative is to either outsource or purchase Private Label Rights. If you know where to look you can get plenty of articles for free although if you have a small niche market you may have to search for some time to find the articles you are happy with.

Another method of obtaining backlinks is to write articles and post them to the top ezine sites. This will not only give a one way link back to your site but over a period of time if your article is well written it will be picked up by other webmasters looking for additional content and using it on their site.

Even Microsoft says reciprocal links build traffic and may improve search engine return position. The Microsoft How To Get Links To Your Site page is totally direct and out front on this, stating that “your business may have the most finely crafted, informative, and useful Web site ever, but it won’t do you much good if no one can find it.  That’s why you need to know about links.  They’re what guide users from one Web site to another.”

You must be aware that the Internet continues to evolve and you must keep up with the times or you will inevitably fall behind.

If you want earn a residual income from a reliable affiliate program our elottery program is the ideal money maker, a massive market even in these tough market conditions.

Keep on learning,  and it doesn’t hurt to experiment with your own ideas thrown into the mix……. More next time………..

The UK National Lottery

Millions of people Play the UK National Lottery every single week. Played on Wednesdays and Saturdays it regularly has jackpots of £2,500,000, and on a rollover much higher.  The National Lottery is the largest lottery in the United Kingdom and is regulated by The National Lottery Commission. Unlike many other lotteries it is paid tax free and in a lump sum.

Twelve different machines can be used for the UK Lotto draw. The machine and set of lottery balls to be used is selected at random, and is announced just prior to the draw. The machines are designated Amethyst,Merlin, Arthur, Galahad, Garnet,Lancelot, Vyvyan, Topaz, Opal, Moonstone, Pearl and Sapphire.  There are also eight ball sets designated by number.

To win the jackpot, players must match their selected 6 numbers with the 6 main numbers drawn from a pool of 49, numbered 1–49. Besides the jackpot, there are other prizes to be won if players match 3, 4 or 5 numbers or 5 numbers plus the “bonus ball” (drawn separately after the 6 main numbers).

Anyone matching all six drawn numbers wins a share of the jackpot the chance of doing so is 1 in 13,983,816.

Playing the UK Lotto with e-lottery

Syndicates allow people to pool their lottery entries, giving them a greater chance of sharing money from a lottery. Camelot, operators of the UK National Lottery, say 1 in 4 jackpots are won by syndicates! e-lottery now allows you to play in a syndicate with a difference

When playing the UK Lotto with e-lottery, you will be automatically placed into a syndicate of 49 members for both draws (Wednesday and Saturday) each week.

Each syndicate has 44 entries/lines into each UK Lotto draw, with each line sharing 5 common numbers plus one unique number between 1 and 49 (these unique numbers are the 44 remaining numbers after your syndicate has been given their 5 common numbers).

In 702 UK Lotto draws, e-lottery syndicates:

• have matched balls times, with members sharing total cash prizes of £!
• have matched 3 balls 121,256 times, with members sharing total cash prizes of £1,212,560!
• have matched 4 balls 6,552 times, with members sharing total cash prizes of £426,426!
• have matched 5 balls 96 times, with members sharing total cash prizes of £172,068!
• have matched 5 balls plus the bonus ball 8 times, with members sharing total cash prizes of £526,146!

Being a lottery syndicate member you get 88 lines each week and all for just £5.00.

Play the UK lotto the smarter way and you could get a share of the next Lottery Jackpot

There are so many advantages to playing with with elottery, check them out today. It could be the best move you ever make!

Moving Forward – Developing Your Affiliate Website

Last time I suggested that Wordpress or XsitePro or a combination of both would probably be the best way to approach marketing an affiliate business. If using the ebay affiliate program, Bans or PhpBay pro.

I won’t go into how these programs actually work because  the information that is supplied on the companies own website is very comprehensive, and in the case of XsitePro there are some great videos as well.

Suffice to say that in the case of XsitePro a lot of the donkey work is done for you and /or leads you to complete certain tasks,  then you can run an analysis to see how your site stacks up. This is a major time saver, particularly if you are  new to all this. There is a large selection of professional templates available to choose from, or once you are proficient you can design your own.

I also use an FTP progam, this is required to upload/transmit your newly built website to your hosting company. I have a preference for Cute FTP but there are plenty to choose from. In the case of XsitePro it has one built in. I use both because I build a range of different websites with different software. The choice is yours.

To get your website to start to rank well you need content. This can be your own or it could be supplied by a third party, but it should contain your keyword phrases that you wish to rank for.

In an earlier post I mentioned the use of your keywords in the meta tags. Title, description and keywords. This is not seen by the visitor to your site but is picked up by the search engines.

In addition we now need to add our title in the content of our site. This is contained in html tags for example <h1>Elottery</h1>.  XsitePro makes this easy for you to do. The content should be of a reasonable length and should have your keyword phrases throughout, although take care not to overdo it. More information on html

If you are not sure what keywords or keyword phrases to use you can goto Seobook. This will give you an indication of the amount of searches being carried out. Wordtracker offer a free trial and Google Insights also will give trends. Use any of these with caution always using your own judgement as the final word.

You will need to build additional pages, each one using a unique keyword phrase and optimised accordingly. The affiliate program or programs should be linked from your newly built site. Take time to do this you’re not in a race. Putting that bit of extra effort will pay rewards in the long run and if you have a professional looking site visitors will be more likely to stay longer and either join you in your affiliate program or purchase through your site.

We should now be at the stage where we have our website ready to upload using an FTP program, or in the case of XsitePro, the built in one. Once it has been uploaded we need to check that everything looks ok and all links to internal and external pages are working as they should.

Depending on the approach I wish to take will determine the software I wish to use. In the case of  our site Gaming Junky I used a combination of  XsitePro for the front end and Wordpress for updating content for elottery. You can use Wordpress on it’s own if you don’t want to splash the cash, there are numerous plugins for all sorts of different  scenarious, either way it will work ok if you go about it the right way. You will see people all over the Internet complaining that it takes weeks or months to get indexed in the search engines but I regularly have pages indexed in a few days and if you are using Wordpress sometimes within minutes.

Affiliate marketing and website promotion evolves daily that is why I continue to try and test new software to find what works best for me.  For eBay Bans is a superb product that builds pages quickly and is easy to get to grips with even for someone who has had no prior experience. Here is an example of  a site on Archery and Compound Bows using a combination of Bans and Wordpress. Here is the front end to Gaming Junky using XsitePro with an existing template and minor modification. As you can see the blog has used a different template entirely.

A quick word here, only use Wordpress if you believe you can add information on a regular basis otherwise you are defeating the object of using this software.

If you want a full content management system that will grow as your business grows then the Memberspeed CMS could be the one for you, not cheap but arguably the best on the market. Here is an example of  a website I built a couple of years ago using this software.

We now have:

• Our Niche Market
• Domain Name
• Hosting
• Web development Software

We have built, uploaded and tested our site. We now need to submit our site to the search engines.

More in the next post……………

The Inital Steps In Building Your Affiliate Website

In the last post I suggested the first steps to be taken were to find your niche market, search for a domain name ( if you can use words in the domain name that reflect your niche it could add a few Brownie points and it will be obvious to someone searching the Internet what your site has to offer). Find a good webhosting company, and to utilise a software program to give you a professional looking website.

So…

• Your Niche (In my case elottery)
• Domain Name (I use 123-reg.co.uk but there are numerous others you could choose from)
• Hosting Company ( I use 34sp in the UK and Dataweb in the USA. Just find and use a reputable one)
• Website Software (Here again there is large choice and I have listed several below)

We will asume at this point you have now chosen our niche market,chosen a domain name and have found a reputable hosting company. Depending on how long you intend taking to build your website you may wish to design your site before setting up a hosting package.

So let’s look at a number of different web design programs. I will only go over ones that I have used or am currently using.

In no particular order……

• Macromedia (Quite Expensive and wouldn’t advise for a first time user)
• Secret Money Generator (Builds sites quickly but operates in select markets)
• Traffic Hurricane (Builds sites quickly but operates in select markets)
• XsitePro (Versatile, inexpensive, easy to use)
• Bans (Builds Sites Quickly, inexpensive, currently only works with ebay affiliate program)
• PhpBay (Builds Sites Quickly, inexpensive, currently only works with ebay affiliate program)
• Wordpress (Free,extremely versatile, a good choice)
• MemberSpeed (On the expensive side compared with some but extremely versatile, suit any business)
• Website Content Wizard (Inexpensive, a great tool for adding content)
• Website Article Wizard (Combines with Website Content Wizard, can be used to build and unlimited number of Google Adsense Sites in Seconds)

Each of the above software programs have their place in the market, but for our purpose of building affiliate websites I would choose from the following.

1. Wordpress (This is free to use, you pay extra for unique tempates although plenty of free ones available)
2. XsitePro (Inexpensive and this is probably a little easier to use)
3. Website Article Wizard (Inexpensive and relatively easy to use. They did have an offer running, may still be available)

If you intend marketing ebay then Bans and or PhpBay is the way to go. Memberspeed Content Management system is at the top end of website development software. It has numerous professional templates and plugins for almost any situation. Plugins for autoresponders, articles,video, audios, products, press release, shopping cart, coupons, one time offers, the list goes on and on. You have to read about it to discover everything that is possible. It is ideal for experienced webmasters or someone wishing to become one.(Not a good choice for a beginner and a bit of an overkill for marketing affiliate programs alone).

If you want to test the water before lashing out that hard earned cash I would give Wordpress a go, as I said it’s free and there is a tremendous amount of help readily available. If you want to something a little easier to use to start then my choice would be XsitePro.

Depending on what Market I am working in and how I intend to make an income will ultimately determine the software I use from the list above. Happy hunting…………..